Brand kit
MG Realty Group Brand Guidelines
MG Realty Group combines modern structure with refined hospitality.
The visual identity is designed to feel trustworthy, elevated, and intentionally minimal, reflecting a boutique real estate and property management experience.
Color
Palette
The MG Realty Group color system combines deep architectural tones with soft neutrals and refined metallic accents. Together, these colors create a visual balance between trust, warmth, and understated luxury.
SILVER SAND GRADIENT
Gradient: #D9D9D9 → #C3BAB1
Color Breakdown
SILVER VEIL
HEX: #D9D9D9
RGB: 217, 217, 217
CMYK: 0%, 0%, 0%, 15%
WARM TAUPE
HEX: #C3BAB1
RGB: 195, 186, 177
CMYK: 0%, 5%, 9%, 24%
MIDNIGHT NAVY GRADIENT
Gradient: #02084B → #0A1A6B
Color Breakdown
MIDNIGHT NAVY
HEX: #02084B
RGB: 2, 8, 75
CMYK: 97%, 89%, 0%, 71%
DEEP ROYAL NAVY
HEX: #0A1A6B
RGB: 10, 26, 107
CMYK: 91%, 76%, 0%, 58%
Deep Navy
HEX #000841
RGB: 0, 8, 65
CMYK: 100%, 88%, 0%, 75%
WARM TAUPE
HEX: #C3BAB1
RGB: 195, 186, 177
CMYK: 0%, 5%, 9%, 24%
BRUSHED SILVER
HEX: #B8BCC6
RGB: 184, 188, 198
CMYK: 7%, 5%, 0%, 22%
SOFT IVORY
HEX: #F3EDE0
RGB: 243, 237, 224
CMYK: 0%, 2%, 8%, 5%
white
HEX #ffffff
RGB: 255, 255, 255
CMYK: 0%, 0%, 0%, 0%
Typography System
Typography plays a central role in the MG Realty Group identity. The combination of fonts creates a balance between modern structure and editorial warmth.
Web:
Inter (60pt)
Subtítulos (48pt)
Text (16pt)
Source Sans Pro (Normal) Accents H3
Print:
Acherus Grotesque (Headers and tittles)
Lora (text)
Source Serif Pro (accents)
Banners
& Visual Templates
Templates designed to maintain visual consistency across all touchpoints:
- Social media banners
- Presentation templates
- Event templates
- Business cards
These pieces allow for the adaptation of specific messages without losing alignment with the official identity.
Elevated property experiences through thoughtful service, intentional design, and refined hospitality.
- Modern Structure
- Boutique Hospitality
- Refined Simplicity
- Elevated Experiences
- Intentional Design
- Calm Luxury
- Architectural Precision
- Thoughtful Living
